If You’re Looking To Build Wealth As A Gym Owner…
How The Most Successful (And Happy)
Fitness Business Owners In The Industry Are Systemizing Their Businesses, Growing Their Income & Building Wealth Right Now
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WATCH:
The $1MM Gym Operating System Case Study
How We’ve Used The SCALE System
To Grow A 7 Figure Gym &
Use That Gym To Build Long-Term Wealth
What our clients have to say:
“SCALE is like having a
franchise in-a-box…only better!”
SCALE is like having a franchise in-a-box…only better!
Between the templates, manuals to model, and weekly modules you’ll not only add the infrastructure to succeed - you’ll be held accountable to take action and actually get it done! Best of all is the coaching that you get from Doug brings it all together.
Any one piece of this information would be worth the investment in SCALE, but with all of the components and the coaching there is NO way you won’t succeed unless you simply don’t take action.
It’s safe to say that the systems, operations, and procedures I’ve installed from SCALE will be worth hundreds of thousands of dollars to our business over the years!
~Shelby Turcotte
“The SCALE program is worth at least 10 times what you will pay for it.”
The SCALE program is a great program for any gym owner that wants to systemize their business. Doug started an extremely successful business training gym and it is still thriving today.
Most of the other "experts" out there claiming to help grow your gym never owned one in the first place or got out 10 years ago when things were much easier.
The SCALE program is worth at least 10 times what you will pay for it.
~Dustin Pelate
"We hit our best annual revenue in
2023 and I attribute much of
our late push success to the habits
and disciplines refined, completed
and installed during the program."
I run a sizable business that has been around 24 years, and has done a lot of things right, with a lot of processes and systems. That being said, they were disconnected, out of date and oftentimes in the mind of the process owner.
I chose to do SCALE (and include my Director of Training) because we knew we had more upside that wouldn’t happen without installing a complete system. We hit our best annual revenue in 2023 and I attribute much of our late push success to the habits and disciplines refined, completed and installed during the program.
I would highly recommend the SCALE program to anyone looking to improve their business AND client outcomes and value high quality coaching, accountability, an engaged cohort and a plan built on execution then this is definitely for you.
Doug has a gift with systems and operations and spends the time to understand your business to ensure personalization of your plan.
~Jeff Nelson
CEO,
ADAPT Training
“If you want to build your ideal business that can scale to the next level, this is the program for you!”
The SCALE program was exactly what I needed. I was stuck in the common trap of chasing more clients, thinking that would solve all my business problems. But the problem was not a lack of clients. It was a business without a solid foundation and the right systems that could lead to my ideal business.
Doug did an excellent job of walking us through the process of building our ideal business that could scale in a sustainable way. He taught us how to ensure we have the right model, pricing structure, and systems in place. With the upgrades and tweaks I made to my business during the program, I now have the confidence that every new client is moving me closer to my ideal business - not closer to burnout.
In all 12 weeks of SCALE, we talked about implementing a different system, and I learned something new every week. I feel like I upgraded - or got the tools to upgrade - every facet of my business!
If you want to build your ideal business that can scale to the next level, this is the program for you!
~David Drinks
“SCALE will help you build systems for growth so that you’ll be able to take your business to the next level (and maybe even get a bit of your personal time back!”
The greatest value in the SCALE program for me was that it provided the framework for me to sit down and get everything I do in the business written down as a SYSTEM.
I always knew I should write down and document all my systems, I just didn’t take the time to do it. SCALE gave me the accountability to get it done with the weekly meetings and step-by-step homework assignments.
I not only wrote down all the systems in my business (and developed some new ones!), but I also got feedback and help on my systems and how to improve them.
As a fitness business owner for several decades (and a solopreneur for the majority of the time), I’ve learned to run and grow my business pretty well — but I was doing basically everything myself because of all the “how to’s” and “checklists” were in my head.
Now they’re in a binder. I can teach other team members to do many of the things I’ve been doing on my own.
SCALE will help you build systems for growth so that you’ll be able to take your business to the next level (and maybe even get a bit of your personal time back!)
~Becky Williamson
Taking part in the Scale Program was one of the best decisions I have made for my training business.
Doug provided clear, actionable advice along with examples and resources I repurposed for my business. I feel more organized and ready for the day-to-day happenings a training business brings.
My business now has the beginnings of clear systems on how to do just about everything in the business. Scale has been the bridge I needed to go from a trainer trying to run a business to a business owner running a training business.
I recommend Scale to anybody looking to take their training business to the next level.
~Eric Sorenson
The Fitness Tech LLC
“I'd call it a MUST for folks owning
their own fitness business!”
As someone who went through the SCALE program, I can honestly say it is top notch.
From the calls, to the demonstrations and knowledge shared not only by Doug/Pat but the other participants, you get such a firm rounding/grasp of how to not only design, but IMPLEMENT your newfound knowledge quickly, I cannot express how COMPLETE this program is.
I'd call it a MUST for folks owning their own fitness business!
~Tony Saddy
“The scale program helped me
put my vision for 'Prepare for Performance' into action.”
The scale program helped me put my vision for Prepare for Performance into action.
I was able to build a foundation of systems that I continue to tweak monthly, but it helped me know the areas I need to focus on daily, weekly, and monthly so that I continue to move forward into my ideal business.
~Julian Sisman
MS CSCS
~ Drew Saenz
“Pat has been much more than a mentor or a resource - he’s become a friend.”
If this is Pat’s 10-year anniversary, then I must have met him right around the beginning—at a workshop he was hosting in a hotel in Lexington. I remember showing up in a shirt, tie, dress slacks, and shoes—because to me, how you present yourself in a professional setting matters. Sitting next to me was a young guy in a tank top, hat on backwards, shorts, and tennis shoes. At some point during the session, Pat leaned over and said, “I’ve never had anyone show up to one of these dressed like you.” We both laughed.
Over the years, Pat has been much more than a mentor or a resource—he’s become a friend. He’s a steady voice in my life, especially when I get distracted or start hoping for quick fixes. He reminds me—consistently—that hard work and discipline are the only way forward. There are no shortcuts.
He’s also taught me that we're always selling something, so we might as well get good at it—and be proud of who we are and what we do, because it matters.
In this industry, people sometimes refer to Pat as “the godfather.” I get it. He’s been through a lot, and he shares it openly so we understand we’re not alone. He shows us that if we want to grow, we don’t have to be perfect—we just have to be smart, consistent, and willing to work.
Thank you, Pat—for the wisdom, the encouragement, and the friendship. Here's to the impact you’ve made and the legacy you're building.
~ Bill Burnett
“There’s no better business coach than Pat Rigsby.”
When I opened my fitness business years ago, I believed that my passion for helping people, training knowledge, love for fitness, and athletic ability were the perfect recipe for success.
Before working with Pat, I learned the hard way that I actually knew very little about owning and running a fitness business. While those traits are valuable, they’re only a small part of building a thriving, scalable business.
With Pat as my mentor, I finally had a much-needed plan to follow. I’ve learned the importance of creating and implementing systems, sales strategies, and effective marketing along with countless other essential business skills.
One of my favorite things about working with Pat is the kind of person he is and how he approaches coaching. It feels very personal, like he genuinely cares about helping you succeed. It’s more like working with a trusted friend than just a business coach.
He’s kind and approachable, yet direct and focused. He consistently guides me with strategies and clarity, and when things feel off track, he helps course-correct quickly and effectively.
I’ve been in the industry a long time and have worked with some of the top mentors out there. But with many programs, you rarely get direct access to the coach you signed up for. With Pat, you work directly with him and his excellent team.
Whether you’re struggling and on the verge of burnout or already thriving and looking to take things to the next level, there’s no better business coach than Pat Rigsby.
~ Kevin Smyth
“From $318,501 to $900,056…”
I have been working with Pat since 2018. I was actually on his newsletter since 2006 but somewhere along the line, I unsubscribed or my success journey would have been fast-tracked!
Before working with Pat, I had a 1600 square foot personal training studio that included myself as the owner, working over 45 hours a week on the floor, week after week after week. I had 2 independent contractors who were becoming more and more difficult to work with, and I had filled up their schedules. I was using a percentage system, so I was giving up 70% of the revenue and was finding it increasingly hard to get ahead. Those guys were more or less covering my overhead and everything I made was my take-home. So I thought I was going pretty good.
Then I met Pat, and he opened my eyes to what I could be doing and the life that I could have. I was newly married and my wife was pregnant with our first child. Through Pats tutelage, I hired my first employee and my contractors got more unruly, so I had to let one go. He literally walked to the end of the parking lot where a new gym had opened up and took 30 clients with him. That one stung. About a week later, Pat invited me out to a conference in California where he was speaking, and while I was away, I received an email from my other contractor. He left the key on my desk and took 25 clients to the gym down the way, and within a 3-week span I had lost almost 60 clients.
Stress set in, but I was motivated to show those guys it wouldn't affect me, and I had a very deep desire to succeed in business for myself and my family. With Pats help and a very cool program he offers called the "Producer Challenge," I made up all the revenue in 6 weeks. I had struggled with these guys personality, their work ethic and defiance for almost 6 years and when Pat was able to help me solve the problem in 6- weeks, it really opened my eyes. I was a believer.
Not many coaches give you their personal cell phone number... Not many coaches offer a 1/2 day 1 on 1 training in their home as part of the program. All of these things set Pat apart from all the other coaches I have talked to. Not to mention, my revenue numbers and profit.
Gross Revenue
2019- $318,501
2020- $238,601
2021- $336,052
2022- $426,909
2023- $633,874
2024- $900,056
I moved into a 3900 square foot facility in 2020- Terrible timing but we made it work.
In 2024 I took home $247,000. From a GYM... Not a big box but a training gym that Pat helped me build to be my ideal business.
I take my kids to school most mornings. I coach their sports, I have consistent date nights with my wife, I take vacations 4-5x a year and I don't train a single client in the gym.
Did I work hard.. Yes, but Pat's help was invaluable. Absolutely.
If you want to actually have a business that consistently grows in revenue and have someone in your corner who will consistently pushing you to be better. Pat is your guy.
The quarterly mastermind meetings are invaluable and they break down your specific business and fix your specific questions. You have a list of things to do and how to do it each and every time. How could you not get better with that kind of help.
I have had a wonderful life and I have worked very hard to get it, but it has been a game changer to work with Pat for all these years. In his program you gain a coach but a friend as well and when you enter a program with Pat, you will never feel like just another number or a transaction. Best business coach out there!
~ Luke Sullivan
“I experienced a complete shift in my approach, gaining clarity on structure, client acquisition, and business growth strategies.”
Before working with Pat, I lacked the understanding of how a fitness business should be run. What all certifications fail to teach is how to actually build and sustain a business once you’re certified.
During our time together, I experienced a complete shift in my approach, gaining clarity on structure, client acquisition, and business growth strategies. As a result, I now have the right systems in place to garner attention and attract the right clients.
I’d recommend Pat to anyone who wants to build a thriving fitness business with a clear strategy and the right support.
~ Lou Vega
“He’s not just a pioneer; he’s a game-changer who’s left an indelible mark on the industry.”
I’ve had the privilege of knowing my friend Pat Rigsby for over 20 years, and in that time, I’ve watched him become a true trailblazer in the world of fitness marketing. His expertise and passion for empowering personal trainers and gym owners to grow their businesses are unmatched. What sets him apart, though, is his heart—only just eclipsed by his incredible knowledge. He and his incredible team he created pour everything into helping others succeed, blending innovative strategies with a genuine care for the people he coaches. He’s not just a pioneer; he’s a game-changer who’s left an indelible mark on the industry.
~ Billy Corbett
“Working with Pat has been a game-changer for me…”
Working with Pat has been a game-changer for me as I launched and grew Your Fitness Money Coach. His guidance and support helped me streamline my focus, allowing me to clearly articulate who I was serving and how I was doing so.
Pat is known for making the complex seem simple. The most important thing he did for me was give me the confidence I needed to take my business from an idea to one that now supports my large family and makes a massive impact.
Pat has been an invaluable resource, and thanks to his expertise, I've built a solid foundation that will support me on many levels for years to come.
~ Billy Hofacker
“…My business has grown to allow me to live the life I want in the industry I love.”
Before working with Pat I had been a member of several masterminds. While helpful, none of my previous experiences can compare with the level of access, expertise, and accountability Pat and his group have provided.
As a result, my business has grown to allow me to live the life I want in the industry I love.
~ Brad Dienstbier
“I now plan my days ahead and have some systems in place and I’m being consistent…”
I first heard of Pat from a CD audio program he did with Jason C Brown and Pam MacElree. I don’t remember the name of the program though, something about getting your gym to 100K.
Before working with Pat, I was a lurker, I followed and downloaded everything I could, trying to learn, thinking one of these things I’m learning from Pat is going to be the one thing that makes my business great. Then one day he talked about investing in coaching and I realized that’s what I needed and joined Fitness Business Institute.
During our time together, I have learned that taking action, even though it’s imperfect, on something, is way better than learning about a great biz/marketing idea and all the cool things you can get from it and not doing anything about it.
As a result, I now plan my days ahead and have some systems in place and I’m being consistent with said systems, I’m experiencing I get paid for done.
I’d recommend Pat to anyone who is ready to get after improving their business. Someone that isn’t afraid of doing the work to implement the system/idea provided.
~ Dan Tirabassi
“I am forever grateful for Pat - he’s changed my entire life!”
Before working with Pat I was struggling to create a profitable business that served my goals. Pat has helped me formulate and implement a simple yet effective strategy to not only create a profitable business, but one that aligns with my bigger view.
During my time with Pat I’ve gained more self confidence in becoming a leader that is able to confidently make decisions and implement action items to see those decisions through. As a result I’ve been able to grow our team to 8 people and have a system that has allowed the business without my physical presence necessary on a day to day basis. Our success has helped my wife and I to finally feel like there’s a light at the end of the tunnel and not simply a day to day job.
I would recommend Pat and his team to any fitness professional that is in need of a ‘real world’ approach to building a business. His knowledge, vision, and ability to simplify the ‘what’ is second to none in the fitness space! I am forever grateful for Pat - he’s changed my entire life!
~ Shelby Turcotte
“Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym.”
I have been a member of Pat’s coaching program since 2020. Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym.
Before working with Pat I was unsure of where I wanted to take my gym and I was coaching on the floor over 40 hours a week. Now I have a staff of 15 employees and my gyms operate seamlessly without relying on my physical presence.
Pat has guided me through the most important decisions in my career and he has always steered me in the right direction. I consider him a mentor and a friend and I am beyond thankful to have found him as a coach.
I had other mentors before Pat and I had never found someone that was as authentic and cared about my success as much as Pat.
If you are in the fitness industry you should immediately hire Pat. His programs are accessible, he truly cares about your success, and he adapts his coaching to your individual needs.
~ Graham Wikerson
“Working with Pat has been a game changer!”
Working with Pat has been a game changer! He has delivered the things I was seeking in my business and more.
During our time together, I have accomplished record revenue, the marketing guidance and support I had been seeking, simple solutions to my business and lead generation and friendships, as well as mentors that will be lifelong.
What I appreciate the most, is that Pat actually walks the walk when it comes to running a business and prioritizing family and what is truly his ideal business.
Working with Pat is a no brainer if you feel lost and overwhelmed or you are tired of just dreaming about your ideal business. Pat will help you change your game!
~ Jill Stoppel-Davis
“Make more money, have less stress, and actually enjoy your business by starting to work with Pat and letting the magic happen.”
Before working with Pat, I was just doing stuff.
No systems, no plan, just random stuff seeing what sticks.
Now everything has a system. Marketing, sales, hiring.
What sold me on working with Pat was the ideal business concept. And that is what I have. Yes, I've made more money but what I have now is more valuable to me. Time and flexibility. My business keeps growing and I have time to do the things that truly matter to me.
I’d recommend Pat to anyone who is dedicated to their craft and their business but just can't seem to make a consistent and predictable income. Someone who loves what they do but it feels like their business is consuming them.
It doesn't have to be like that. Make more money, have less stress, and actually enjoy your business by starting to work with Pat and letting the magic happen.
PS- this is all a lie. I chose to work with Pat because I saw a picture of his glorious stache from back in the day and the rest is history.
~ Joe Martin
“I’ve seen growth in my business every year (since 2007.)”
I’ve been working with Pat since 2007 in various programs. During our time together I’ve seen growth in my business every year. I’ve grown from a one-woman show “on the road” running boot camps all over town and training clients in their homes to having a beautiful personal training studio one mile from my house.
I’m now in one of Pat’s mastermind groups and derive a great deal of guidance not only from Pat and the other coaches, but also my fellow participants in the mastermind. It really helps to have a “crew” surrounding you to bounce ideas off of. Business ownership isn’t always easy, but having a coach like Pat to guide me through the rough patches has been invaluable. I can’t imagine running my business without Pat’s programs and guidance.
~ Becky Willamson
“…My business has grown every month for the past year all while being less stressful and more fun.”
Before working with Pat I felt a bit overwhelmed. In theory I knew what to do but I didn't know where to start. When working with Pat he provided me with clear direction and simple action steps as well as a framework to develop these on my own. As a result my business has grown every month for the past year all while being less stressful and more fun. I'd recommend working with Pat to anyone who wants to create their ideal business by following a structured step by step approach.
~ Adam Morden
“Pat Rigsby provided me with the support to transition from a personal trainer mindset as a business owner to business owner first.”
Pat Rigsby provided me with the support to transition from a personal trainer mindset as a business owner to business owner first. This has given me a better look at my business with the appropriate clarity, focus and infrastructures to build a business that continues to grow (and of course that means I grow) and impact my life and that of others. I have also gotten more clarity of what my strengths are and where I need to get help. The ongoing support and coaching from Pat and his team continue to provide insights within myself, my business, and the industry so that I can move in the right direction for true success.
~ Lori Jorgenson
…An additional $5000 in monthly revenue since joining.”
My first email from Pat Rigsby was in 2008. Received "free" but valuable information on creating business success. Spoke with Pat in 2013 about joining his Athletic Revolution franchise. Led me to certify with the IYCA, another Pat Rigsby venture, there is even a folder designated to him in my Comcast email account. I had ran my business poorly, with no direction and no plan for 30 years, the ability to connect with kids and build trust from their parents kept me in the game, gave me the ability to pay bills but not much more than that. However, 16 years later, December 2024 I jumped in on a trial for the IBA. I knew from my first Win the Week meeting that this was exactly what I needed.
I joined the Monday Win the Week group. I am reminded each week that if you want it, visualize it, plan for it and most importantly follow thru with the plan, results will follow. But you have to do the work. Surround yourself with people who have been there already, did what you are trying to do and I find that in my Win the Week meeting along with an additional $5000 in monthly revenue since joining. Let's GOOOO!
~ Rob Viramontes
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