PROJECT 500

Business Evaluation Audit

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Business Evaluation Audit

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Dashboard

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Book

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Podcast

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We’re assembling a small group of gym owners who want to grow to $500,000 / year while developing a systems-driven business. All while profiting more, building wealth, and growing into an owner instead of simply an employee of your business.

To get there, we’ll guide you through the proven roadmap for building a durable, 500K+ business — and we'll start installing (or upgrading) those systems & tools immediately:

1. THE MARKETING MACHINE™

You’ll have consistent & significant growth when you've got the machine that consistently drives new qualified leads to move directly into your world. All while building trust with your "Future Clients" and giving them multiple pathways to get started (when the time is right for them). The best of both worlds.

Then, with a high-converting offer and an effective conversion process, you'll unlock the ability to create a steady flow of new clients with a high lifetime value. With Internal Marketing Systems you'll then unlock the ability to grow your business from the inside out, maximizing the average monthly value of clients,creating referrals consistently and attracting 5 star reviews each and every month.

2. THE SCALABLE MODEL™

Re-assemble (or optimize) your current business model into one that maximizes your profit margins, is attractive to your ideal clients and allows you to play the role you want in the business. Leverage your strengths and employ a team to deliver in-demand training yielding great results and a client experience you’ll be proud of.

3. THE 500K OS™

We'll then install (or upgrade) the Operating Systems you need (in the optimal order for you) so you consistently produce $40,000+/mos — without the scrambling or stress that typical gym owners experience.

You’ll have a scale-ready infrastructure covering everything from finances to team development, not only allowing you to generate more revenue now, but also making your business much more valuable if you ever choose to sell.

As a Member, you receive:

1 on 1 Access (Value $18,000) -
You will have the ability to schedule 1 on 1 calls with Doug or Pat as needed.

You will also have the option to do a 1 on 1 half-day with Doug or Pat, virtually or in person annually.

3 Live Group Meetings (Value $7500) -
We host 3 live group meetings each year, each lasting 1.5-2 days (depending on the travel schedules of the attendees) where we address the specific goals & needs of each member.

This is not a seminar disguised as a mastermind, with presentation after presentation. It’s personalized problem solving & coaching coupled with a shared best practices and an unmatched community of peers.

Weekly Zoom (Value $7500) -
Each week, we hold a weekly Zoom specifically for Boardroom members, where we share a specific growth or optimization strategy and address the needs specific to individual member businesses.

Private Boardroom Community (Value $5200) - Our Private Boardroom Community is the hub of activity where you’ll have immediate access to training and resources as well as on demand access to get your questions answered by coaches and peers.

‘Win The Week’ Accountability (Value $5200) -

Each week, you’ll have a short check-in meeting where you’ll identify your top priorities for the upcoming week and get the support & accountability you need to achieve them. This will ensure that you make consistent progress, week after week.

Ideal Business Accelerator for You & Your Team -
You will be able to add any key contributors from your team to our Ideal Business Accelerator Coaching Program so we can help develop them to be able to execute your vision. You will also have access to IBA for meetings and access to all coaches / resources.

TIMELINE

PHASE #1

We begin with a 1-1 call to get you crystal clear on your current model & the optimal strategy to get you to 500K & beyond.

We'll start by dialing in your Monthly Marketing Machine and re-tooling everything from ideal clients to offers so it’s simpler to consistently attract the right clients, month after month. We'll also identify any potential revenue wins available right now to give you some immediate momentum. And you’ll love feeling more in control & confident in your ‘next right move’ with the Owner Operating System.

FIG 1. The Roadmap, Your Path To $500,000 and Beyond.

PHASE #2

In Phase Two we'll re-engineer your model to maximize your facility, create more recurring profit and enable you to have a team deliver a product that stands out in your market so that you don’t have to compete on price ever again.

With this upgraded model in place, you’ll be able to work on the business more, enjoy more leverage than you’ve ever had and clearly see how $500,000 isn’t just possible, it’s inevitable.

PHASE #3

Once your Marketing Machine & Scalable Model are in place, we'll then work to install the Operating System you need to not only have the business you want, but for it to continue to operate like clockwork for as long as you want. This foundation will allow the business to grow well beyond your shadow and make scaling or selling for a premium price options for you that never become realistic for 95% of the industry.

You understand that you're getting direct help from Doug Spurling & me in structuring your business for success. Everything from designing offers and building lead gen systems to developing systems and optimizing your model and all other aspects of running a $500,000 business.

We’ll also adapt the order of implementation to you & what will give you the fastest result based on your current business & circumstances.

WHAT WE DO AND WHAT YOU GET

Grow Your Business To 500K / Year. Reworking your current business and installing the Project 500K systems & tools to give you the business you want.
1-hr One-on-One Gameplan & Acceleration Call. We create the Gameplan - goals, projects, timelines to get you started. You’ll be crystal clear about next steps.
Monthly One-on-One Gameplan Call. Each month, you’ll talk with Doug or me to select the next right steps for you to continue moving forward with a level of consistency you’ve never experienced. This will move you forward, seeing progress and momentum at a level that surprises you.
Weekly ‘Win The Week’ Sessions. Every week, we help you identify the current priorities and navigate your simplest path to stress-free progress, so you're on the fastest, most direct route to growth week after week.
Bi-Weekly Group Coaching Session. Every other week we’ll coach you through core concepts of 500K business owners, answer your questions and share best practices. You’ll get the coaching & mentorship you need without the overwhelm.
Personal Accountability Every Week.
The 500K Community. Our private community, w/direct access to us and the other 500K owners.
Access to all our most up to date systems and templates. To make it as simple as possible to execute the Roadmap to $500,000, you’ll get access to every template & tool needed to implement your specific plan.

THE INVESTMENT

Your investment for Project 500 uses a simple payment model of $125 per week that makes it ridiculously easy to get started.

$125 now then payments of $125 every week.

With the successful execution of just one month of the Monthly Marketing Machine, using the tools we’ll give you, it wouldn’t be unusual to make an entire year's worth of fees back in the next few weeks.

"LOVE IT OR LEAVE IT"

GUARANTEE.

Project 500 is a community of willing and enthusiastic owners. We’re not interested in contracts and/or chasing people who don’t deeply want to build this caliber of business.

We do ask new members to commit to 6 weeks so we can build momentum together.

If we’re not well on track by then, you're welcome to leave at any time.

If you do leave, you're unable to rejoin for 12 months. We are limiting Project 500 to just 100 owners, so this should be truly important to you for it to be a fit.