Project 500…Your Gym Operating System

Stop Piecing Together Random Tactics…

…Get the Gym Operating System Installed

Project 500 installs the systems that make $40K–$50K months predictable…

without buying a franchise or working 60+ hours a week.

Business Evaluation Audit

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Business Evaluation Audit

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Dashboard

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Book

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Podcast

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If you’re a gym owner who’s already “doing a lot of things right” - coaching well, caring about

your members, trying every strategy you hear about - but the business still feels fragile…

This page is for you.

Because the problem isn’t effort.

And it isn’t motivation.

It’s that nothing is installed.

The uncomfortable truth most gym owners won’t say out loud.

Most gyms don’t have a strategy problem.

They have an execution and consistency problem.

They’re doing:

some marketing
some follow-up
some sales
some retention
some delegation

But nothing is enforced.

Nothing is tracked.

Nothing runs without the owner thinking about it.

So the business only works when you are on.

And that’s why:

good months don’t stack
revenue feels unpredictable
taking time off feels risky
and $500K/year feels close…but never solid

Project 500 exists to fix that.

What Project 500 actually is (and what it’s not)

Project 500 is not:

another mastermind.
another library of ideas.
another “learn this and good luck implementing” program.

Project 500 is an install.

You’re not paying to learn.

You’re paying so you don’t have to figure it out, patch it together, or do it alone.

We install the gym operating system with you, one week at a time.

As a Member, you receive:

1 on 1 Access (Value $18,000) -
You will have the ability to schedule 1 on 1 calls with Doug or Pat as needed.

You will also have the option to do a 1 on 1 half-day with Doug or Pat, virtually or in person annually.

3 Live Group Meetings (Value $7500) -
We host 3 live group meetings each year, each lasting 1.5-2 days (depending on the travel schedules of the attendees) where we address the specific goals & needs of each member.

This is not a seminar disguised as a mastermind, with presentation after presentation. It’s personalized problem solving & coaching coupled with a shared best practices and an unmatched community of peers.

Weekly Zoom (Value $7500) -
Each week, we hold a weekly Zoom specifically for Boardroom members, where we share a specific growth or optimization strategy and address the needs specific to individual member businesses.

Private Boardroom Community (Value $5200) - Our Private Boardroom Community is the hub of activity where you’ll have immediate access to training and resources as well as on demand access to get your questions answered by coaches and peers.

‘Win The Week’ Accountability (Value $5200) -

Each week, you’ll have a short check-in meeting where you’ll identify your top priorities for the upcoming week and get the support & accountability you need to achieve them. This will ensure that you make consistent progress, week after week.

Ideal Business Accelerator for You & Your Team -
You will be able to add any key contributors from your team to our Ideal Business Accelerator Coaching Program so we can help develop them to be able to execute your vision. You will also have access to IBA for meetings and access to all coaches / resources.

The outcome (in plain English)...

Project 500 turns you from:

an overworked employee inside your own gym…

into:

…a calm, confident owner running a predictable, highly profitable business.

That looks like:

predictable $40K–$50K months,
cash reserves instead of stress,
staff coverage instead of bottlenecks,
clear weekly priorities instead of overwhelm,
a gym that works even when you’re not there.

This is how $500K/year stops feeling like a stretch goal and starts feeling inevitable.

The Gym Operating System (what gets installed)

Project 500 installs the complete gym operating system:

Connect

Convert

Coach/Deliver

Scale + Financial Management

If any one of these is missing, the business feels unstable.

So we don’t “work on everything at once.”

We install it in sequence.

The 30-Day System Install Sprint

(This is why it works)

Your first 4 weeks inside Project 500 are intentionally structured:

Week 1 – The 7 Day Fast Cash Machine

We install a fast, ethical revenue system that:

reactivates demand already in your world
creates momentum immediately
proves the system works before you wait months

This removes panic and buys breathing room.

Week 2 – Monthly Marketing Plan

We install a repeatable monthly marketing rhythm so:

you stop guessing what to post or run
leads come from a small number of controlled channels
marketing becomes scheduled, not emotional

No more “trying things.” You execute a plan.

Week 3 – Follow-Up Formula

We install non-negotiable follow-up rules so:

leads stop slipping through the cracks
“maybe” turns into paid
staff knows exactly what to do and when

This is where most gyms leak money. We close that leak.

Week 4 – Owner’s Scorecard

We install the numbers that actually matter:

leads → booked → closed
retention and length of engagement
payroll efficiency and margin
weekly CEO priorities

This is how you stop feeling behind and start seeing control.

“That’s why we install it with you — one week at a time.”

What gets installed inside your gym (tangible assets)

This isn’t theory. These are the real assets we build:

Connect System

3R Lead Generation System
Business Brand Blueprint
Paid Traffic Pipeline

Convert Framework

Follow Up Formula
Perpetual Conversion Blueprint
Prospect to Client System

Coach & Deliver Blueprint

Retention Roadmap
Session Standards
Client Experience Cadence

Scale Roadmap

Coach Hiring System
Admin Accelerator
Owner Operating System
Team & Culture Training

Financial Management

Profitable Pricing
Money Model
The 40/30/30 System
Pay Yourself & Growth Your Wealth Plan

If it isn’t written, trained, and tracked — it isn’t a system. It’s just effort.

How we keep this simple (so it actually sticks)

Every week inside Project 500 follows one rule:

Do 3 things. That’s it.

Each weekly cycle is built around:

1 Revenue Action
1 Retain & Scale Action
1 Owner Action

No overwhelm.

No 27-item to-do lists.

No reliance on motivation.

This is how compounding actually happens.

“But what if I don’t have time to implement?”

Good.

That’s exactly why this works.

We’ve built the entire Project 500 Install Plan knowing that you are overworked and have limited bandwidth.

If you are ready to implement, we’ll make the plan fit you.

The results path (so you can see where this goes)...

Project 500 follows a clear arc:

30-Day Install Sprint → systems live.
90-Day Predictability → stable rhythm.
12-Month $500K Path → scale + staff + finance.

Nothing magical.

Just shrinking the time delay between effort and results.

~ Drew Saenz

“…My business has grown every month for the past year all while being less stressful and more fun.”

Before working with Pat I felt a bit overwhelmed. In theory I knew what to do but I didn't know where to start. When working with Pat he provided me with clear direction and simple action steps as well as a framework to develop these on my own. As a result my business has grown every month for the past year all while being less stressful and more fun. I'd recommend working with Pat to anyone who wants to create their ideal business by following a structured step by step approach.