SCALE
Install A Customized "Operating System" That Allows You To Scale Your Business, Earn More & Work Less
Business Evaluation Audit
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Business Evaluation Audit
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Dashboard
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Book
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Podcast
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SCALE is a 8-week system installation accelerator for fitness business owners who have built successful businesses but want to keep scaling without an over-reliance on them.
As part of SCALE, we’ll work together to install a customized “Operating System” in your business and give you the tools and systems you need to build a systematic, more lucrative & valuable business that gives you increased freedom and profits.
Here's The Reality Most ‘Successful’
Fitness Business Owners Encounter...
As challenging as it can be to start a fitness business, it’s actually harder to scale one.
Let me explain.
You started your business because you wanted freedom and the opportunity to earn more while serving people in a way that made you proud.
In the beginning, it was great.
You were energized about your new endeavor.
It was just you, so you kept most of the profits and it wasn’t all that complex to be a ‘business owner.’
But then, as the business grows, profits dry up, new clients aren’t as easy to come by, and everything gets harder and more complex.
The next thing you know, you’re working harder and doing more of the things you don’t enjoy…and not making any more money.
You still want to grow your business, but you need the roadmap to:
Scaling to serve more clients or opening more locations
Running successfully without you micromanaging
Having employees that take ownership of their role in the business’ success
Growing revenue & profit without personally working more
So how do you SCALE?
1. Decide
First, you have to decide that what got you ‘here’ won’t get you to where you want to go. That means identifying and eliminating the constraints that are holding your business back.
2. Install
Join SCALE and get the tools, training, and support you need to create and install a fully-customized set of Systems in your business.
3. Scale
Use your newly installed infrastructure to grow your clientele, expand to new locations or even leverage your model through things like licensing or franchising. All while increasing your revenue & profit while playing the role you want in the business.
Business Evaluation Audit
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Business Evaluation Audit
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Dashboard
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Book
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Podcast
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Here’s How We Make It Happen...
Over just 8 weeks, together, we’ll install
your key systems in the following order:
We’ll go through the following components to help you install your personalized SCALE-Ready Systems:
Week 1: Ideal Business Blueprint & 6 Week Sprint Framework
Week 2: Your Business Scoreboard
Week 3: Model Makeover: Scheduling, Programming, Pricing
Week 4: Session Standards
Week 5: Monthly Marketing Machine
Week 6: Lead Tracking, Follow-Up Framework, & Onboarding
Week 7: The Other 165 & Recognition Systems
Week 8: Your Team
And we do it one system at a time, week by week to allow you to successfully install your Operating System even if you have a schedule that’s booked solid (exactly why you need SCALE.)
What’s Included
1:1 SCALE Buildout Support ($1500 Value)
Get one 1:1 Meetings with Doug Spurling to aid in the building, customizing and installing your business operating systems.
Weekly Implementation Coaching ($2500 Value):
Get weekly coaching in a group setting for you and even a key team member. Each week Doug will guide you through the exact process of customizing and installing the system of focus for the week. You’ll be able to get the feedback you need to fully install every system…one by one.
SCALE Toolbox
(Value $5000):
The complete suite of tools, templates, and fill-in-the-blank frameworks that make it easy to operationalize all the systems you need to have a scalable, salable business.
24/7 Private SCALE Client Community (Value $1000):
The SCALE community is a private space for owners to get answers to those critical “can’t wait” questions and feedback on their systems while also sharing ideas, celebrating wins.
And Most importantly, you’ll ‘get’ a fully customized set of systems that allow you to SCALE your business.
Business Evaluation Audit
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Business Evaluation Audit
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Dashboard
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Book
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Podcast
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Who Is SCALE For?
If you are:
Working Too Hard & Not Making Enough
If you find yourself working more and more hours and you’re not making enough to show for it, things are only getting worse as you grow without the right systems.
Doing Everything
You’re training clients, running marketing & sales and handling too much of the administrative work while also putting out fires and feeling like you can’t get ahead.
Burnt Out And Overwhelmed
You’re exhausted at the end of each day, but it never seems like you’re making progress. At best you’re just keeping things afloat and you’re starting to wonder how long you can keep doing this.
Ready.
You’re ready to finally feel like the owner of a great business instead of being owned by a job. You are ready to have a systematic business that allows you to scale & earn more while working less.
What Some Of The Best Owners In The Fitness Industry Have To Say About SCALE…
“SCALE is like having a franchise in-a-box…only better!”
"SCALE is like having a franchise in-a-box…only better!
Between the templates, manuals to model, and weekly modules you’ll not only add the infrastructure to succeed - you’ll be held accountable to take action and actually get it done! Best of all is the coaching that you get from Doug brings it all together.
Any one piece of this information would be worth the investment in SCALE, but with all of the components and the coaching there is NO way you won’t succeed unless you simply don’t take action.
It’s safe to say that the systems, operations, and procedures I’ve installed from SCALE will be worth hundreds of thousands of dollars to our business over the years!"
~Shelby Turcott
“If you want to build your ideal business that can scale to the next level,
this is the program for you!”
"The SCALE program was exactly what I needed. I was stuck in the common trap of chasing more clients, thinking that would solve all my business problems. But the problem was not a lack of clients. It was a business without a solid foundation and the right systems that could lead to my ideal business.
Doug did an excellent job of walking us through the process of building our ideal business that could scale in a sustainable way. He taught us how to ensure we have the right model, pricing structure, and systems in place. With the upgrades and tweaks I made to my business during the program, I now have the confidence that every new client is moving me closer to my ideal business - not closer to burnout.
In all the weeks of SCALE, we talked about implementing a different system, and I learned something new every week. I feel like I upgraded - or got the tools to upgrade - every facet of my business!
If you want to build your ideal business that can scale to the next level, this is the program for you!"
~David Drinks
“We hit our best annual revenue in 2023 and I attribute much of our late push success to the habits and disciplines refined, completed and installed during the program.”
I run a sizable business that has been around 24 years, and has done a lot of things right, with a lot of processes and systems. That being said, they were disconnected, out of date and oftentimes in the mind of the process owner.
I chose to do SCALE (and include my Director of Training) because we knew we had more upside that wouldn’t happen without installing a complete system. We hit our best annual revenue in 2023 and I attribute much of our late push success to the habits and disciplines refined, completed and installed during the program.
I would highly recommend the SCALE program to anyone looking to improve their business AND client outcomes and value high quality coaching, accountability, an engaged cohort and a plan built on execution then this is definitely for you.
Doug has a gift with systems and operations and spends the time to understand your business to ensure personalization of your plan.
~Jeff Nelson
CEO
ADAPT Training
“The SCALE program is worth at least 10 times what you will pay for it.”
The SCALE program is a great program for any gym owner that wants to systemize their business. Doug started an extremely successful business training gym and it is still thriving today.
Most of the other "experts" out there claiming to help grow your gym never owned one in the first place or got out 10 years ago when things were much easier.
The SCALE program is worth at least 10 times what you will pay for it.
~Dustin Pelate
“SCALE will help you build systems for growth so that you’ll be able to take your business to the next level (and maybe even get a bit of your personal time back!)”
The greatest value in the SCALE program for me was that it provided the framework for me to sit down and get everything I do in the business written down as a SYSTEM.
I always knew I should write down and document all my systems, I just didn’t take the time to do it. SCALE gave me the accountability to get it done with the weekly meetings and step-by-step homework assignments.
I not only wrote down all the systems in my business (and developed some new ones!), but I also got feedback and help on my systems and how to improve them.
As a fitness business owner for several decades (and a solopreneur for the majority of the time), I’ve learned to run and grow my business pretty well — but I was doing basically everything myself because of all the “how to’s” and “checklists” were in my head.
Now they’re in a binder. I can teach other team members to do many of the things I’ve been doing on my own.
SCALE will help you build systems for growth so that you’ll be able to take your business to the next level (and maybe even get a bit of your personal time back!)
Becky Williamson
The greatest value in the SCALE program for me was that it provided the framework for me to sit down and get everything I do in the business written down as a SYSTEM.
I always knew I should write down and document all my systems, I just didn’t take the time to do it. SCALE gave me the accountability to get it done with the weekly meetings and step-by-step homework assignments.
I not only wrote down all the systems in my business (and developed some new ones!), but I also got feedback and help on my systems and how to improve them.
As a fitness business owner for several decades (and a solopreneur for the majority of the time), I’ve learned to run and grow my business pretty well — but I was doing basically everything myself because of all the “how to’s” and “checklists” were in my head.
Now they’re in a binder. I can teach other team members to do many of the things I’ve been doing on my own.
SCALE will help you build systems for growth so that you’ll be able to take your business to the next level (and maybe even get a bit of your personal time back!)
~Becky Williamson
“Taking part in the Scale Program was one of the best decisions
I have made for my training business.”
Taking part in the Scale Program was one of the best decisions I have made for my training business.
Doug provided clear, actionable advice along with examples and resources I repurposed for my business. I feel more organized and ready for the day-to-day happenings a training business brings.
My business now has the beginnings of clear systems on how to do just about everything in the business. Scale has been the bridge I needed to go from a trainer trying to run a business to a business owner running a training business.
I recommend Scale to anybody looking to take their training business to the next level.
~Eric Sorenson
The Fitness Tech LLC
“I'd call it a MUST for folks owning their own fitness business!”
As someone who went through the SCALE program, I can honestly say it is top notch.
From the calls, to the demonstrations and knowledge shared not only by Doug/Pat but the other participants, you get such a firm rounding/grasp of how to not only design, but IMPLEMENT your newfound knowledge quickly, I cannot express how COMPLETE this program is.
I'd call it a MUST for folks owning their own fitness business!
~Tony Saddy
“The scale program helped me put my vision for
Prepare for Performance into action.”
The scale program helped me put my vision for Prepare for Performance into action.
I was able to build a foundation of systems that I continue to tweak monthly, but it helped me know the areas I need to focus on daily, weekly, and monthly so that I continue to move forward into my ideal business.
~Julian Sisman
MS CSCS
“If you want to clearly look to the future and SCALE your business (however that looks for you), I would say this is a no brainer!”
I've been operating my fitness studio for the past 5 years and have been "making due" with my approach.
We have a team of 4 trainers and I have been able to "manage" it fairly well, but I knew that if I wanted to grow beyond my current situation that I needed some extra guidance.
I enrolled in the SCALE program with hopes of gaining some clarity on my next steps, and it definitely provided.
It starts off having you work through your vision and setting some clear targets to work towards - something that I know I should be doing more regularly, but certainly don't put enough time into.
This forced me to get clear about my future and where I want to be with my business.
Then it strategically progressed from there picking off some of the major challenges that fitness business owners are faced with. Doug provides great insight and support through this process and I can definitely say that I'm better off for being a part of it.
If you want to clearly look to the future and SCALE your business (however that looks for you), I would say this is a no brainer! Thanks for all the guidance!!!
~Greg Mouton
About Our Scaling Program
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What our customers have to say:
How It Works:
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The Goal is Simple:
A scalable business you can exit one day, whether that means selling the business completely for a substantial valuation or just ‘exiting’ the in-the-trenches, day-to-day so you caDividern focus on the high-leverage work you love to do that will enable your business to scale to the next level…in 8 weeks or less.
Ready To SCALE?
Due to the personalized nature of this program, we only deliver SCALE several times per year. space is limited. If you’re an owner who is ready for a more systematic, scalable & salable business, then we invite you to join the waitlist and be first to find out when new spots open up.
“If you're looking to create a fitness business that fulfills you both personally and financially, I’d highly recommend working with Pat.”
"Before I started working with Pat back in 2018, I was a really good coach and had a decent following, but I was struggling to evolve out of that role. My marketing efforts were sporadic, and I often found myself reacting to situations instead of thinking strategically.
Running a business can be a very lonely journey, but having Pat's group to share ideas with and hold me accountable has been a game-changer.
One of the biggest shifts for me has been Pat’s emphasis on developing your Ideal Business. This focus has helped me create a vision for my business that aligns with my personal goals and values, giving me a much clearer direction. I now approach everything—marketing, operations, and growth—with intention and confidence, knowing that each decision is pushing me closer to my true vision.
The impact has been incredible. From surviving the pandemic to surpassing 250k in annual revenue, and now roadmapping a path to 500k, Pat’s no-nonsense, real-world advice has been with me every step of the way. But it’s not just about the numbers. Pat’s guidance has allowed me to create a business that works for me and my life, rather than the other way around.
Whenever I encounter an issue, I now know I have Pat and his team in my corner to help me navigate it. Whether it's marketing, sales, operations, or overall business strategy, Pat has the knowledge and experience to help you succeed. I especially appreciate that he doesn’t believe in a one-size-fits-all approach—every business is unique, just like the people behind them.
If you're looking to create a fitness business that fulfills you both personally and financially, I’d highly recommend working with Pat. His guidance has been one of the best decisions I’ve made for both my business and my personal life."
~ Ken Wall
“…If you were to ask me the best way to grow your fitness business into something you’ll be proud of, my answer is simple…Talk with Pat, listen to his advice, and implement what he suggests.”
About 10 years ago, I was at a mastermind meeting and everybody was asked if they had to give up all the resources they use in their business and can only keep one, what would it be. When it came around to my turn to answer, my answer was simple… Pat Rigsby. I could give up all the tools, funnels, etc. But having Pat in my corner is the one non-negotiable that I wouldn’t consider letting go of. Now, it’s close to 15 years since I first met Pat, and the same rings true. Nothing, and nobody, has had the same influence on my business as Pat. So, if you were to ask me the best way to grow your fitness business into something you’ll be proud of, my answer is simple… Talk with Pat, listen to his advice, and implement what he suggests. The results will come. I guarantee it.
~ Rick Streb
“…My business has grown every month for the past year all while being less stressful and more fun.”
Before working with Pat I felt a bit overwhelmed. In theory I knew what to do but I didn't know where to start. When working with Pat he provided me with clear direction and simple action steps as well as a framework to develop these on my own. As a result my business has grown every month for the past year all while being less stressful and more fun. I'd recommend working with Pat to anyone who wants to create their ideal business by following a structured step by step approach.
~ Adam Morden
“Before working with Pat, I was controlled chaos. ”
I had no idea what was going on in my business and was just going on a wing and a prayer.
During our time together, I experienced growth in business and personally. Pat has a way with words that just makes everything seem so simple.
As a result, I now know that I have a team behind me. A team of coaches and a team of fellow business owners. What Pat has created is more than a coaching business, it’s a family.
I’d recommend Pat to anyone who wants to be surrounded by real down to earth people who will help you grow your ideal business. Start living and stop working so much.
~ Juli Colotti
“Working with Pat has been nothing short of outstanding.”
He shows up everyday with words of wisdom, he clearly knows what he’s talk about and I’m more than happy to pay my monthly membership as he’s been so helpful to me and my business. I started with a $1 trial of IBA and within the first month, after sending out 1 reactivation campaign (that Pat provided), I was able to collect over £2000. A 2000% ROI. What a decision I made by joining forces with Pat. Before joining I had some clients but I didn’t have a business, I didn’t have structure, or processes etc. Now I do and find myself much more optimistic about my future as a business owner. And I only have more to achieve. Thanks Pat
~ Dean Chambers
“If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough.”
Before working with Pat, I was a new business owner struggling to find a coach who truly wanted to coach my business—not just force me into their mold. Every other coach I tried offered a rigid, one-size-fits-all model, and when it didn’t work for me, their answer was essentially, “too bad.”
Pat was different. Over the past two years, he’s provided me with principles and systems that not only fit my business, but also apply to life as a whole. His guidance has helped me navigate countless crossroads with clarity and confidence.
Because of the strategies I’ve learned from Pat, my business has grown steadily and sustainably. I’ve also become part of a community of like-minded business owners—a group that has become an incredible source of encouragement and belief.
If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough. His coaching has been a true turning point for me and my business.
~ Jenny Miller
“I’d recommend Pat to anyone looking to take their fitness business to the next level…”
Before working with Pat, I was just getting started as a personal trainer running my own show outside of a big gym. I first met him back in 2012 at a seminar in Napa, California. I started following his stuff and eventually joined one of his programs.
During our time together, Pat helped me grow my original studio in California from around 20–30 clients to close to 100 between 2012 and 2015. In 2015, I opened a larger 5,000 sq ft space, and then expanded again in 2017 with a second location. At our peak, we were training about 200 clients. When the pandemic hit, we had to rework everything—and Pat’s guidance during that time helped me keep my business alive.
Later, when I moved from California to Kansas City, Pat and his team helped me run my gym remotely for 18 months before I sold it—something I never thought I’d be able to pull off. That gym is still generating income for me today.
As a result, I now have a small studio in Kansas City that I use as a kind of lab to train clients locally, while focusing on scaling my online kettlebell workout programs and coaching. Pat continues to help me grow that side of my business, too.
I’d recommend Pat to anyone looking to take their fitness business to the next level—whether you’re just starting out or already established and ready to grow. Pat and his team have the tools, systems, and support to help you build a business you love and make a great living doing it!
~ Forest Vance
“I recently had my best month ever…”
Being a business owner is hard. As a solo-preneur it can be even harder. Working with Pat and his team has made business ownership a lot easier, more fulfilling, and profitable.
I started my business in 2020 and kind of just got by for 3+ years, slowly growing and pretty much remaining steady for the most part. But then in the summer of 2024, I decided to get some additional help with business development, strategies and overall growth and marketing for my gym.
Since I joined the IBA program, and luckily get to interact with Pat every Monday, my business has grown significantly. I recently had my best month ever (as did many others in the group, which is impressive in and of itself).
One of the coolest aspects of working with Pat and his team is that there is always someone to help with all aspects of a fitness business. From people who have actually been there and done that. They've made mistakes and had successes. So their experience and wisdom is invaluable as a business owner.
Since joining Pat's IBA coaching program, I've attended two live Mastermind events (these are ridiculously good), written and published my own book, built systems to make the day-to-day a bit more streamlined, and have made more profit.
All while enjoying helping clients reach their goals.
I originally began the program thinking I'd be in and out in 6 weeks. Here I am coming up on a full year and I continue to learn, grow, develop, and become a better business owner every single week. Week after week.
Thanks to Pat and his team for everything they do helping business owners like me
~ Ryan Wood
